Thursday, April 14, 2011

Bench Craft Company on the art of jobs







Charlie Sheen’s use of technology and web 2.0 has earned him big dollars and a ‘winning’ formula for his own personal brand.


The Two And A Half Men star has greatly benefited from his own ability to embrace the internet, exploring all the marketing tools available to him. From breaking a twitter record, to hosting his own internet show on Ustream, the actor has done what few in Hollywood have ever achieved. Parody videos created by fans and websites dedicated to his one-liners are giving the actor non-stop free promotion and this in turn has created an audience of marketers for Charlie Sheen.


His infamous ABC interview gave birth to many of the viral video spoofs we have seen of his ‘radical’ behavior, which in turn, has fueled his twitter fan growth, and other media interview requests. With so many people discussing and sharing his antics, his own brand of controversy has been implanted onto the web, and has helped him sell tickets for his tour dates.


On top of that, Sheen’s regular updates with his fans on twitter provide a direct relationship and route to market. Sure that sounds a little cold, but he does have a following he can reach out to about his products.


Looking at what he did this week, Sheen took the next step in his own web fueled marketing campaign by making a self-parody video. This clever twist gave yet another viral hit to his name, as bloggers and social media re-posted and discussed how outrageous it was to see him spoof himself.


With many dates left on Charlie Sheen’s tour, the actor has a non-stop ‘Bi-Winning’ 24/7 marketing campaign, and other celebrities in the entertainment industry should learn from his online success.








Charlie Sheen’s use of technology and web 2.0 has earned him big dollars and a ‘winning’ formula for his own personal brand.


The Two And A Half Men star has greatly benefited from his own ability to embrace the internet, exploring all the marketing tools available to him. From breaking a twitter record, to hosting his own internet show on Ustream, the actor has done what few in Hollywood have ever achieved. Parody videos created by fans and websites dedicated to his one-liners are giving the actor non-stop free promotion and this in turn has created an audience of marketers for Charlie Sheen.


His infamous ABC interview gave birth to many of the viral video spoofs we have seen of his ‘radical’ behavior, which in turn, has fueled his twitter fan growth, and other media interview requests. With so many people discussing and sharing his antics, his own brand of controversy has been implanted onto the web, and has helped him sell tickets for his tour dates.


On top of that, Sheen’s regular updates with his fans on twitter provide a direct relationship and route to market. Sure that sounds a little cold, but he does have a following he can reach out to about his products.


Looking at what he did this week, Sheen took the next step in his own web fueled marketing campaign by making a self-parody video. This clever twist gave yet another viral hit to his name, as bloggers and social media re-posted and discussed how outrageous it was to see him spoof himself.


With many dates left on Charlie Sheen’s tour, the actor has a non-stop ‘Bi-Winning’ 24/7 marketing campaign, and other celebrities in the entertainment industry should learn from his online success.



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Gionta nets 2 as Price, Canadiens blank Bruins


Carey Price returned as Montreal's starting playoff goalie with his third postseason shutout, Brian Gionta scored twice and the Canadiens opened the series with a 2-0 win over the Boston Bruins on Thursday night.


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New Google <b>News</b> for Opera Mini - Official Google Mobile Blog

So we have rolled out a redesigned Google News for Opera Mini in all 29 languages and 70 editions of Google News. This includes an enhanced homepage featuring richer snippets, thumbnail images, links to videos and section content ...


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Candella defends Alien Jihad game <b>News</b> - PC - Page 1 | Eurogamer.net

Read our PC news of Candella defends Alien Jihad game.


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Apple should see a material dip, on top of the one that occurred
after I indicated that I was short the stock on March 16th. Before we
delve into my opinion, let’s peruse the news from 1 a.m. this morning:


WSJ: Apple Crunched in Nasdaq Rebalance- In
a move likely to ripple across the stock market, Nasdaq OMX plans to
announce a rare rebalancing of its Nasdaq-100 index, which will reduce
the big weighting of Apple, which currently makes up more than 20% of
the index.


Bloomberg: Apple’s Weight in Nasdaq-100 to Be Reduced as Microsoft, Cisco Are Raised


So, why do you think Nasdaq decides to reduce Apple’s weighting now?
Well, the competitive pressures that Apple faces are nigh guaranteed to
make it impossible for it to fulfill the pie in the sky expectations
that are being built for it.  That in combination with a 20% weighting
create a recipe for a guaranteed crash in the Nasdaq unless something
was done about it. Signs of heavy reliance on on or two products for 70%
of their profit, while sourcing the most important parts of those
products from their biggest competitors, were starting to show. iPad 2
supplies are tight due to Japan’s woes, and Apple does not have the
mobile computing product diversity to handle it like the 150 or so
Android competitors it is battling. This means much more than just a gap
in profits for the quarter. These companies are in race, and Apple is
being forced to give up some of its lead due to diversification issues –
issues that Android manufacturers (who are more diversified because
there are so many more of them from different places) don’t have, or at
least not to the extent that Apple does. Thus, Samsung, LG, Asus, HTC,
etc. will be rolling out to customers who may have had an Apple iPhone
or iPad.


This is also another (of many) massive triumphs of BoomBustblog
research over that of the most esteemed Godman Sachs who put a $430
price target on Apple just as it was making all time highs and in direct
contravention to BoomBustBlog’s stated logic. See Shorting Apple and Why Software Developers Can Make More Money On Android Wednesday, March 16th, 2011


I have finally started dabbling with Apple
shorts and puts. My OTM S&P put positions were profitably stopped
out due to trailings yesterday when the market recovered some of its
losses. I have decided to use Apple in the place of the S&P puts
for the time being. Medium to long term, the trade is more evident and
obvious to anyone who is objective and follows BoomBustBlog. It is
significantly more risky shorter term. Alas, there are marginal gains
already, and once they accrue to the point of indemnifying my trailing
stop, I will add more. After I finish the current leg of my global real
estate research to be disseminated to institutions, I will offer
tidbits of the modeling (I have already offered subscribers significant
info on why I think Apple is a risky long play). From a contrarian
standpoint, it may be safe to go short with tight stops, after all
although Apple Gears Up To Combat The Margin Compression That Apparently Only It, Google & Reggie Middleton Sees Coming, we still have those guys over at West Street… Goldman’s
$430 Target, Screaming Buy On Apple At Its All Time High Is In Direct
Contravention To Reggie Middleton’s Logic – Who’s Right? Well, Who
Has Been More Right In The Past? I have taken The Challenge To Goldman Sach’s Apple Proclamation One Step


Farther, Apple’s Closed System Risks
Failure! Listen, everyone, regardless of what investment positions or
tech products you may have in your stable, needs to ask themselves the
appropriate “What if’s”. I have spurred the conversation with “Will Google Win The Mobile Computing War? Let’s Walk Through Where They Stand Now & How To Value Them”


Remember, I may not always be right, but it does pay to look at the track record…  Did Reggie Middleton, a Blogger at BoomBustBlog, Best Wall Streets Best of the Best? More attention should be paid to the little guy, after all by now it is Now Common Knowledge That Goldman’s Investment Advice Sucks!
Didn’t you get the memo? I’m sure many traders have spurned Apple due
to the Japanese market being cut off right at the launch of the iPad 2,
but the issues go deeper than that. I will cover it in depth at a later
date, though.


Additional thoughts on the Apple short:


  1. Note For The Few Realistic Apple Bears… Wednesday, March 16th, 2011
  2. Buffet on Apple – Common Sense! Monday, March 21st, 2011
  3. Competition Heats Up In The Mobile Computing Space On Many Fronts – Prices Driven Down Once Again By The Big Players Tuesday, March 22nd, 2011
  4. How the “I Love Apple, There Is No Other Fever” Adds To The Attractiveness Of An Ever So Unpopular Apple Short Monday, March 21st, 2011

And that Research in Motion short alert
given to subscribers is working like a charm – even more so if it get’s
caught in  NASDAQ storm: Research in Motion Drops 10% After Hours, Precisely As We Warned Two Months Ago – MARGIN COMPRESSION!!! Thursday, March 24th, 2011


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The PPIC study Kolko co-authored sheds light on why historically California’s economy has grown on pace with the national economy even though it usually ranks low in surveys of states whose laws are favorable to business.


While the research suggests many factors that determine long-term economic growth lie beyond the reach of policy makers, Kolko cautioned that policy could still someday trump warm, sunny days on the Pacific coast.


“If California loses its ability to incubate and encourage fast growing industries to be here, that would be unfortunate” in the long term, she said.


Kolko identified two policies in particular, a simpler tax structure rather than a lower tax rate, and a lower share of government expenditure on welfare and transfer payments, as means of hastening economic expansion.


(© 2011 CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)



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Great <b>news</b>: Working population percentage drops to three-decade <b>...</b>

Great news: Working population percentage drops to three-decade low.


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Former ABC <b>News</b> President David Westin Announces Next Move - The <b>...</b>

He's named president and CEO of the News Licensing Group, launching this summer.


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